CapitalOne: Exploiting an Information-Based Strategy
نویسندگان
چکیده
Capital One has exploited an innovative approach to targeted marketing, based on customer profitability analysis, to achieve impressive performance as a leading credit card issuer. It is sustaining its advantage through investment in infrastructure and personnel, and through constantly improving its expertise through a practice known as test-and-learn. Moreover, it is attempting to generalize this information-based strategy to other industries.
منابع مشابه
An Information-Based Bayesian Approach to History Taking
EEective history-taking systems need to dynamically reduce the number of questions to ask. This can be done either categorically or probabilistically, by exploiting previous patient's answers. In this paper , we propose a probabilistic information-based history-taking strategy that combines synergistically two information-content measures for reducing the number of questions asked. We have appl...
متن کاملCluster-Based Image Segmentation Using Fuzzy Markov Random Field
Image segmentation is an important task in image processing and computer vision which attract many researchers attention. There are a couple of information sets pixels in an image: statistical and structural information which refer to the feature value of pixel data and local correlation of pixel data, respectively. Markov random field (MRF) is a tool for modeling statistical and structural inf...
متن کاملAn ANP and MULTIMOORA-Based SWOT Analysis for Strategy Formulation
Since no organization can have unlimited resources, strategists should decide on a strategy that can provide the greatest benefits to the organization. Decisions on strategy formulation commit the organization to produce specific products, work in specific markets, and exploit certain resources and technologies for a relatively long time. Strategies dictate the long-term competitive advantages ...
متن کاملProfitability of Iranian Stock Market Based on Technical Analysis Trading Rules
In this study, we focused on Tehran stock exchange market analysis based on applying moving average rules. The Tehran stock exchange in the Middle East has evolved into an exciting and growing marketplace where individual and institutional investor trade securities of over 420 companies. In an attempt to examine the ability to earn excess return by exploiting moving average rules, the average a...
متن کاملTechnology driven strategy model in Research and Technology Organization
The purpose of this study was to provide a technology driven strategy model with an interpretive structure approach in the Petrochemical Research and Technology Company. The present study is descriptive, survey in terms of the nature of the research and applied in terms of purpose. By reviewing the research literature and expert opinion polls, 10 effective factors were identified along with the...
متن کامل